Villagers make hot shades08:09' 25/12/2007 (GMT+7) VietNamNet Bridge – Glasses bearing internationally famous brands such as Gucci, CK and Solec are being produced and sold for only a few thousand VND by Lich Dong villagers in Dong Cac Commune, Thai Binh Province.
“If you buy wholesale, the price is VND20,000-30,000/pair. I have around 30-40 designs. You can easily sell them retail for VND100,000 – VND150,000 each,” said the owner of Hong Quang glasses shop in Lich Dong Village; the store a 40sq.m room full of sunglasses of various designs and colors bearing famous trademarks including Rayban, Gucci, CK and Solec.
Hong Quang is one of the many sunglass shops in Lich Dong, the only village in Vietnam producing counterfeits. Up to 90% of sunglasses sold in Vietnam come from this village.
Lich Dong villagers have produced glasses and locks for several decades. The villagers recently decided to make counterfeit glasses.
The villagers produce sunglasses as cheap as VND3,000/pair or as expensive as VND20 million/pair. Each day, thousands of glasses are distributed from Lich Dong to shops throughout Vietnam. Glasses shops owned by Lich Dong villagers are located everywhere.
The village currently has 2,000 families, half of which produce glasses. Some families import all kinds of eye-wear related materials, including eyesight measurers. Some families own several shops.
Lich Dong people mainly import frames and lenses from China which bear famous brands. The villagers are making counterfeit products but won’t admit it.
Nguyen Thanh Hong from the National Office for Intellectual Property said: “An item is counterfeit if someone doesn’t sign processing contracts with a foreign company, but still buys materials and making products using a firm’s brand name.”
According to the Ministry of Health, glasses shops are loosely managed and watched over since there is no agency testing quality and they can be opened easily without official licensing.
Around 10,000 glasses shops exist in Vietnam and up to 94% of the owners have no health-related expertise. At most, salesmen do the job of health workers, such as measuring eyesight and performing eye exams.
Why don’t Lich Dong villagers stick their own brands on their glasses? “If they use the insignias of famous foreign brands, their products will not be protected by law and they may be sued,” said the National Office for Intellectual Property’s Nguyen Thanh Hong.
(Source: Dan Tri